GUDE Systems Announces Strategic Sales Partnership with Highway Marketing for Southern US

Cologne, 01.08.2025 – Department: Market, Audio/Video Technology, AV-/Media Technology, Security
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GUDE Systems, leading German manufacturer of intelligent power distribution units, is pleased to announce a new sales partnership with Highway Marketing, effective August 1, 2025. The Texas-based firm will represent GUDE’s product portfolio across the West South Central US, including Texas, Louisiana, Oklahoma and Arkansas.

This strategic collaboration marks a significant step in GUDE’s international expansion, offering customers in the U.S. South direct access to high-quality, German-engineered technology. With decades of experience in professional Audio/Video systems, Highway Marketing brings a strong regional presence and deep technical expertise to the partnership.

There are 4 key benefits for customers

1. Technical Know-How: Highway Marketing’s team offers in-depth knowledge of integrating GUDE products into complex AV environments.
2. Local Expertise: Personalized consultation and direct access to a trusted regional partner.
3. Tailored Support: Live on-site training and how-to videos for qualified and customer-focused support.

4. Premium hardware: Long-lasting quality designed to deliver performance and sustainability in mission-critical AV applications.

“We are excited to partner with Highway Marketing, a company that shares our values and brings a high level of technical competence and market insight,” explains John Palaszynski, Head of Sales North America at GUDE Systems. “Together, we’re making it easier for professionals to access smart, reliable, and energy-saving technology for their next AV project.“

About Highway Marketing

Highway Marketing is proud to represent some of the best manufacturers in the pro audio, video and conferencing platforms. From wireless mics, to production mixing consoles, to full conferencing systems with powerfull DSP, manufacturers of Highway Markeing take professional AV projects to the next level.

About GUDE

GUDE has been a manufacturer of innovative audiovisual and IT equipment for over 35 years. The family-owned company’s quality products optimize and expand infrastructures such as those found in network, server and media cabinets. The Cologne-based company’s product portfolio includes power distribution units (PDUs), LAN sensors and time servers. The solutions are designed and manufactured in Germany to meet customers’ quality requirements for AV and IT infrastructure performance. The company’s mission: to delight customers and save time integrating products for AV and IT professionals.