GUDE Expands Distribution Network in the U.S. with HWPco

Cologne, 27/05/2025 – GUDE Systems, a Cologne-based manufacturer of intelligent IP power distribution units, has entered into a new distribution partnership with HWPco, a renowned professional services organization headquartered in Georgia. The collaboration aims to strategically increase the presence of GUDE products in the AV industry across the southeastern United States.

Demand for reliable, remotely controllable power distribution units (PDUs) is steadily increasing. With HWPco, GUDE has gained an experienced partner to effectively bring smart power distribution solutions to market. Local customers include integrators, system designers, and resellers.

Founded in 1970, HWPco is now one of the leading PSOs in the United States. The company represents over 25 manufacturers in the AV, lighting, security, and networking sectors and focuses on consulting, sales, and technical enablement. As a representative with deep market knowledge and regional connectivity, HWPco integrates application-oriented solutions, not just products, into AV projects and bids.

Through the new partnership, HWPco will handle active sales and market development for GUDE products in the U.S., including outreach to AV integrators, distributors, and system designers, as well as showcasing smart PDUs at trade shows, roadshows, and product demonstrations.

This partnership is a strategic step in expanding GUDE’s distribution network and footprint in North America by establishing local contacts with real market insight.

“With HWPco, we gain sales expertise and a real market presence. Their team knows the needs of the AV industry and speaks the language of our customers,” says Philipp Gude, GUDE’s Chief Sales Officer, praising the company’s new U.S. strategy.

About HWPco

HWPco is a professional services organization based in Georgia. Originally founded in 1970, the company started as a manufacturer’s representative for electronic products. Today, HWPco supports over 25 brands across the audiovisual (AV), lighting, security, and networking industries. Through its “coreREP—Sales as a Service” model, HWPco assists manufacturers with market development and provides integrators and resellers with comprehensive consulting, training, and project support.

About GUDE

GUDE has been a manufacturer of innovative audiovisual and IT equipment for over 35 years. The family-owned company’s quality products optimize and expand infrastructures such as those found in network, server and media cabinets. The Cologne-based company’s product portfolio includes power distribution units (PDUs), LAN sensors and time servers. The solutions are designed and manufactured in Germany to meet customers’ quality requirements for AV and IT infrastructure performance. The company’s mission: to delight customers and save time integrating products for AV and IT professionals.